Intake analytics built for law firms

Know exactly why you're
not signing more cases.

Firm Heartbeat turns your intake data into a clear picture of where leads fall off, who's converting, and how much revenue you're leaving behind.

94%
Avg answer rate on platform
+31%
Close rate lift after 90 days
20min
Average time to first dashboard
app.firmheartbeat.com — Overview
Overview
All leads
Intake & calls
Sales & pacing
Specialists
ROI by channel
Total case value
$847K
+23% vs last year
Cases signed
23
vs 18 last year
Close rate
67%
Avg: 52%
Avg case value
$36.8K
per signed case
Lead funnel
Leads
387
Called
329
Booked
270
Signed
213
Top specialists
SM
Sarah M.
100%
JR
James R.
100%
MC
Marcus C.
100%
AT
Aisha T.
50%
Used by firms practicing Personal Injury Criminal Defense Family Law Immigration Workers Comp Mass Tort
What is inside

Every number your
intake team needs.

Stop building reports in spreadsheets. Firm Heartbeat surfaces the metrics that drive signed cases automatically, every day.

Intake funnel analytics

See exactly where leads stop moving from first call to signed case. One chart, one number, one clear action to take this week.

Leads
387
Called
329
Booked
270
Signed
213
Specialist leaderboards

Every intake and consult specialist ranked by booking rate, close rate, and trend. Know who to coach and who to promote.

SM
Sarah M.
100%
JR
James R.
100%
AT
Aisha T.
50%
ROI by channel

Compare every marketing channel by signed case value, not just lead count.

LSA
58x
PPC
22x
Facebook
12x
Session notes and tasks

Log coaching notes and action items alongside real performance data. Every session documented and tracked.

Lead quiz and forms

Qualify leads before the consultation call. Quiz responses flow directly into your leads table with automatic scoring.

Presentations and reports

Generate partner-ready presentations from live data in one click. Share a secure link or export to PDF. Always current, never manually updated. Firm Heartbeat becomes your weekly strategy tool, not just a dashboard.

Setup

Your dashboard in 20 minutes.

No CRM switch. No engineers. Connect your existing export and see your first analytics the same day.

1
Connect your Google Sheet

Export your leads from Clio, MyCase, Filevine, or any CRM as a Google Sheet. Share it with us. That is the only connection we need.

2
We map your columns

We match your column headers to Firm Heartbeat fields. Takes about 10 minutes. We handle it on the first setup call.

3
See your dashboard

Your intake funnel, leaderboard, ROI by channel, and revenue analytics are live. Data syncs automatically from there.

Questions

Before you reach out.

No. Firm Heartbeat reads from a Google Sheets export of your existing CRM — Clio, MyCase, Filevine, Lawmatics, or any system that can export to a spreadsheet. You set up a recurring export once and the sync runs automatically from there. Your CRM workflow stays exactly the same.
Your client data never leaves your Google Sheet. We read from the export file you control — we do not connect directly to your CRM and we do not store raw client records. All data inside Firm Heartbeat is encrypted at rest (AES-256) and in transit (TLS), and each firm's data is completely isolated from every other firm by row-level security policies. We do not sell, share, or use your data for any purpose other than running your dashboard.
Most firms are fully live within 20 minutes of the setup call. The call itself runs about 30 minutes — we spend the first 10 minutes mapping your columns, and by the end of the call you are looking at your actual intake funnel, specialist leaderboard, and ROI numbers. No IT involvement needed. If you run into any issues, we stay on the call until everything is working.
Full access to every feature in your selected plan — nothing is locked, watermarked, or limited during the trial. No credit card required to start. At the end of 14 days, you decide whether to continue. If you do not enter a payment method, your account is simply paused and your data is retained for 30 days in case you want to come back.
You pay per seat, billed monthly. Starter is $9 per user per month (up to 5 users), Growth is $13 per user per month (up to 15 users), and Agency is $17 per user per month with no seat limit. A user is anyone with a login to your firm's dashboard — intake staff, attorneys, paralegals, or executive viewers. You can add or remove users any time and your bill adjusts at the next cycle.
Yes. No contracts, no minimum commitment, no cancellation fees. Cancel from your account settings and your access continues until the end of the current billing month. We do not do dark patterns or make cancellation difficult — one button, done.

Ready to see your firm's numbers clearly?

20 minutes to connect your data. 14-day trial included. No contract.

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